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Supporting business growth through technology, architecture & strategy

Advisory and delivery leadership in business-driven architecture, technology strategy, CRM, and digital transformation.

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How I can help

Salesforce & CRM Expert Services

Health-check, solution, audit, mentoring, architecture

CRM Strategy & Digital Roadmapping

CRM & MarTech strategy, rollout planning, customer journeys

Fractional / Interim CTO

CTO-as-a-Service, delivery oversight, tech strategy, team design

Business & Technology Consulting

Business-Driven architecture, bridging business & IT, operating model design & strategic advisory

Case Study

Czech Fintech 2019–2021

CRM Consolidation for a Czech Fintech: From Fragmentation to Focus

Between 2019 and 2021, I led a major CRM transformation for a mid-sized Czech fintech company.

The goal: consolidate several disconnected applications used by Operations, Back Office, Collections, and Call Center into a unified CRM platform based on Salesforce.

As the project’s architect, developer, and delivery lead, I:

  • Designed and implemented the CRM architecture
  • Bridged business needs with technical delivery
  • Introduced DevOps practices
  • Tailored call center integration built into the CRM
  • Connected CRM with digital marketing systems

✦ Improved efficiency, reduced app redundancy, and a scalable CRM foundation for future growth.

International Consultancy 2021–2023

Building and Leading a Scalable Delivery Team Across CEE

Between 2021 and 2023, I led the development and growth of a nearshore consulting delivery team across Central and Eastern Europe for an international consultancy. The team supported projects across Europe and the U.S., covering a wide range of CRM and enterprise technology domains.

In my role as Practice Manager and later Director, I was responsible for:

  • Allocating experts to projects based on skillset and strategic fit
  • Managing revenue, utilization, and profitability of the delivery unit
  • Leading hiring, coaching, performance, and people development
  • Driving account strategy and business growth to ensure sustainable team workload
  • Handling escalations, optimizing delivery processes, and shaping team structure

✦ The team continues to operate successfully and deliver complex projects globally.

Automotive (Renault) 2018–2019

Regulatory Transformation for WLTP Compliance in Automotive

From 2018 to 2019, I served as Lead Developer and Lead Analyst in a major project for Renault, during a critical regulatory shift in the European automotive industry. In response to the new WLTP regulations for vehicle homologation, our team was tasked with designing and building a new compliance management application.

The application handled homologation “template” management across Renault and Dacia’s entire European subsidiary network. Built with Java EE, Angular, and PostgreSQL, it was designed to ensure compliance with the new standards at scale.

My role included:

  • Leading backend and frontend development
  • Defining functional requirements with stakeholders across countries
  • Translating regulatory needs into technical solutions
  • Coordinating delivery across distributed teams

✦ The system was successfully launched and is still in operation across the Renault Group.

Swiss Luxury Watches 2024

Loyalty Strategy & Digital CRM Foundation for a Swiss Watchmaker

In 2024, I led the definition of a modern loyalty and membership strategy for a Swiss watchmaker. The goal was to create a CRM-driven ecosystem that connects loyalty, digital marketing, and e-commerce into a cohesive customer experience.

My role included:

  • Designing the entire technology strategy for loyalty, CRM, and integration
  • Leading the solution architecture and technical design
  • Validating UX concepts and wireframes to ensure alignment with the overall vision
  • Collaborating with cross-functional teams to shape a membership model centered around community and brand affinity

✦ A comprehensive and scalable loyalty strategy highly appreciated by the client for its strategic coherence and readiness for execution.

Get in touch

+420 775 117 840 gorgan.josef@gmail.com LinkedIn